New AI home for CPG founders & leaders
TurnAIintoyour CPG advantage.
Join founders and senior leaders sharing the AI tools, policies and workflows that are already working inside real CPG businesses.
No payment today · invitation by email · applications reviewed in phases
01Pringles finds 10% more factory capacity with AIA dough digital twin predicts ingredient variation…02Dollar General puts AI across forecasting and replenishmentOne planning system will connect 21,000 stores…03AI agents are entering the snack aisleConsumers are starting to delegate product discovery…04PepsiCo rebuilds global media around data and AIIts new model joins strategy, activation, identity…05Carrefour brings grocery shopping into ChatGPTBelgian shoppers can build baskets around price,…06Anthropic tackles the enterprise privacy-safety trade-offNew safeguards keep retained data inside customer-controlled…07AI agents move into the monthly finance closeGenpact is targeting journals, reconciliations and intercompany…08UK snack brands reformulate for tighter HFSS rulesRecipes are changing as advertising restrictions reshape…09Rhode takes its beauty playbook across EuropeThe digital-first brand is entering Sephora in…10Tariff refunds force a choice: price or marginRetailers are splitting over where the unexpected…
What’s waiting inside
The people, the intel,the tools behindbetter calls.
01Insights & trends
The trends that deserve your attention.
We turn the moves, signals and category shifts that matter into one sharp daily read, so you can stay current without losing time or headspace to the noise.
02Forums
Hang out with people who have already tried it.
Ask whether a new tool, agent or workflow is worth learning before you spend founder time on it. The tribe shares what worked, what failed and what they would change.
03The tribe
The decision-makers are in the room.
250 verified founders and senior leaders of challenger brands. Speak directly with peers carrying the same responsibility for time, money, people and brand.
04Marketplace
The best AI solution for the job.
A curated marketplace of proven tools, suppliers and AI for CPG brands, rated by people who’ve used them on real brands. Members get exclusive offers. No cold pitches.
Latest CPG & UK retail AI intelligence
The AI shifts changing what gets bought.
Week of 31 August 2026 · Three signals selected for the tribe
01UK retail
Tesco is putting an AI shopping assistant in customers’ hands
Tesco has been trialling an AI shopping assistant with 280,000 colleagues, with a customer rollout planned for later this year. It uses Clubcard history to suggest meals, adapt to dietary preferences and build baskets.
Why it mattersBrands need product data that retailer AI can identify, categorise and confidently recommend.
Source: The Grocer · Grocery Gazette02Brand discovery
Which CPG brands do AI gatekeepers actually recommend?
The first CPG Citation Share Index maps the brands surfaced by ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews when shoppers ask what to buy.
Why it mattersConsistent product and brand information is becoming part of distribution—before a shopper opens a retailer site.
Source: Everything PR · The Grocer03Operations
PepsiCo is putting agentic AI into supply-chain decisions
PepsiCo says its teams are using digital twins and AI agents for real-time recommendations, root-cause analysis, predictive maintenance, inventory forecasting and visibility.
Why it mattersAI is moving from reporting on operations to helping teams spot problems and act earlier.
Source: PepsiCoFounding members come first
The doors openin phases.
We’re currently onboarding our founding members — 250 passionate leaders of challenger brands in food, drink and other consumer packaged goods, in the UK and further afield. Once they’re all settled in our new home, we’ll open the doors for the next 250.
Phase 01 — Now
The founding 250
The original WhatsApp community — formerly Nextgen CPG — gets first placement in the new home.
Six months’ free access from launchPhase 02 — Next
The next 250
Once the founding members are settled in, we’ll invite the next 250 founders and leaders of challenger brands.
Phase 03 — Then
Suppliers join
Trusted CPG suppliers — including AI partners — join in the supplier phase. Register interest now to be reviewed first.
In the tribe’s words
The whole tribe isThe tribe istalking.
Tribe wisdomFFounder· Beverage brand, £50–£100M
The best thing that’s happened in FMCG in years.
Tribe wisdomCCo-founder· Grocery challenger brand, £10–£20M
Please can we add my CFO?
Tribe wisdomHHead of Operations· Start-up, £1–£3M
Please add my CFO to the group NOW!!!
Tribe wisdomCCo-founder· Grocery challenger brand, £10–£20M
Please can we add my CFO?
Tribe wisdomCCo-founder · Grocery challenger brand, £10–£20M
Please can we add my CFO?
Tribe wisdomHHead of Operations · Start-up, £1–£3M
Please add my CFO to the group NOW!!!
Pre-sign up
Take yourplace.
Join the founders and senior leaders deciding how AI earns its place in a real CPG business, without gambling with company data or sanding the character off the brand. Pre-sign up in two minutes. No payment today.
No financial commitment · invitation by email · applications reviewed in phases